By Raamakant S.

In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site’s interaction with your visitor which may desperate them to turn into your healthy customers. While designing your site you must know who your target people are and what are their needs and will your website turns to be beneficial for them. A website’s form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later.

To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that – a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter.

Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners.

Build It for Speed: It’s a fact of modern life – people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market: Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

Focus the Site: Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Selling all products on the same page may annoy your customers and he may never comeback to your site.

Credibility Is Crucial: The most professionally designed site won’t sell if your customers don’t believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Make them sure that their information is not disclose to anybody at any price.

Navigation should be simple: Make site navigation easy and intuitive. Your all pages should reachable within three clicks. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. A simple navigation may hold your site’s visitor for a long time and may create a chance of some more bucks for you to enjoy your weekend.

Consistency is the key: Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Make your site interactive and personalized: Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Content is King: Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. Well its contents that talks with your customers so make it to the point.

These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into loyal customers.

By Raamakant S.

When I started my e-business, I ask my web-designer friend to make a site which is really brainstorming. He did me a great favor and really made an excellent site. My site’s design is fabulous, it’s graphics are mind blowing and coding is superb. But now what? What I seen in the coming days, I am not earning a single penny because no one is visiting my site.

I think for a while that why all this is happening, then I make a search on Yahoo and see the first site which is coming on the top. It doesn’t have a good design like mine but still he is making good money. Then I came to know that the site’s design is meaningless if site’s ranking on search engines is not good.

When it comes to search engine every ear just not hears it but listens it’s every aspect and try to locate it’s presence in his site. Well why not it be done as it is the place from where all of us get our business.

Every search engine has it’s own criterion of ranking and it’s clear from the fact that when you do a search on Yahoo or Google or any other search engines there results vary. Here is the listing of some of the Top Search Engines and a few noteworthy points about all of them. Know which engines get you more bangs for the buck?

Google: Google has increased in popularity tenfold the past several years. They have gone from beta testing, to becoming the Internet’s largest index of web pages in a very short time. Their spider, affectionately named “Googlebot”, crawls the web and provides updates to Google’s index about once a month.

Google.com began as an academic search engine. Google, by far, has a very good algorithm of ranking pages returned from a result, probably one of the main reasons it has become so popular over the years. Google has several methods which determine page rank in returned searches.

Yahoo: Yahoo! is one of the oldest web directories and portals on the Internet today, and the site went live in August of 1994. Yahoo! is a 100% human edited directory, and provides secondary search results using Google.

Yahoo! is also one of the largest traffic generators around, as far as web directories and search engines go. Unfortunately, however, it is also one of the most difficult to get listed in, unless of course you pay to submit your site. Even if you pay it doesn’t guarantee you will get listed.

Either way, if you suggest a URL, it is “reviewed” by a Yahoo! editor, and if approved will appear in the next index update.

AltaVista: Many who have access to web logs may have seen a spider named ‘scooter’ accessing their pages. Scooter used to be AltaVista’s robot. However, since the Feb 2001 site update, a newer form of Scooter is now crawling the web. Whichever spider AltaVista uses, it is one of the largest search engines on the net today, next to Google.

It will usually take several months for AltaVista to index your entire site, although the past few months scooter hasn’t been deep crawling too well. Unlike Google, AltaVista will only crawl and index 1 link deep, so it takes a good amount of time to index your site depending on how large your site is.

AltaVista gets most of its results from its own index, however they do pull the top 5 results of each search from Overture (formerly Goto).

Inktomi: Inktomi’s popularity grew several years ago as they powered the secondary search database that had driven Yahoo. Since then, Yahoo as switched to using Google as their secondary search and backend database, however Inktomi is just as popular now, as they were several years ago, if not more so.

Their spiders are named “Slurp”, and different versions of Slurp crawls the web many different times throughout the month, as Inktomi powers many sites search results. There isn’t much more to Inktomi then that. Slurp puts heavy weight on Title and description tags, and will rarely deep crawl a site. Slurp usually only spider’s pages that are submitted to its index.

Inktomi provides results to a number of sites. Some of these are America Online, MSN, Hotbot, Looksmart, About, Goto, CNet, Geocities, NBCi, ICQ and many more.

Lycos: Lycos is one of the oldest search engines on the Internet today, next to Altavista and Yahoo. Their spider, named “T-Rex”, crawls the web and provides updates to the Lycos index from time to time. The FAST crawler provides results for Lycos in addition to its own database.

The Lycos crawler does not weigh META tags too heavily, instead it relies on its own ranking algorithm to rank pages returned in results. The URL, META title, text headings, and word frequency are just a few of the methods Lycos uses to rank pages. Lycos does support pages with Frame content. However, any page that isn’t at least 75 words in content is not indexed.

Excite: Excite has been around the web for many years now. Much more of a portal than just simply a search engine, Excite used to be a fairly popular search engine, until companies such as Google seemed to have dominated the search engine market. As of recently, Excite no longer accepts submissions of URL’s, and appears to no longer spider. To get into the Excite search results, you need to be either listed with Overture or Inktomi.

Looksmart: Getting a listed with Looksmart could mean getting a good amount of traffic to your site. Looksmart’s results appear in many search engines, including AltaVista, MSN, CNN, and many others.

Looksmart has two options to submit your site. If your site is generally non-business related, you can submit your site to Zeal (Looksmart’s sister site), or if you are a business, you can pay a fee to have your site listed. Either method will get you listed in Looksmart and its partner sites if you are approved.

Once you have submitted your site, and it is approved for listing it will take up to about 7 days for your site to be listed on Looksmart and its partner sites.

AOL Search: America Online signed a multiyear pact with Google for Web search results and accompanying ad-sponsored links, ending relationships with pay-for-performance service Overture Services and Inktomi, its algorithmic search provider of nearly three years.

Ok, now you have got a better understanding of search engine’s game and finally you come to know which search engine is best for you and which one is leading in today’s Internet World. In nutshell, the thing which every e-entrepreneur wants is Top Search Engine Ranking. Isn’t it right? So take some time to register with these search engines as soon as possible and watch the traffic grow.

By Raamakant S.

In the E-World your domain name is your first assessment of what your site is about. It’s not just your site name but it is the first criterion of your success on the Internet and when it comes to a point of success you must hold it tight. It can make your business stand out in the crowd, or just float aimlessly in space. Well many of us think that it merely plays any role but it’s not the truth. Think if nobody remembers your site name or see no visual look of what your site is about.

The temptation of a good domain name is so powerful; that’s why some companies even paid ridiculously high prices to get the name they want. The domains Loans.com and Wines.com were both bought for $3 million each. Telephone.com was acquired for $1.75 million, while Bingo.com sold for $1.1 million.

So the main question is, what points we should consider when we choose a domain name. For better results, your domain name should be memorable and easy to remember. Remember the following tips when creating a domain name.

* The domain name should be short.
* The domain name should be simple.
* It should be suggestive of your business category.
* It should be unique.
* It should be easy to interpret and pronounce.
* It should be personalized.
* It should not be difficult to spell.
* It should not be difficult to remember.

Domain names can be registered through many different companies (known as “registrars”). You can register for 1 to 10 years – prices can vary anywhere from $10 to $20 per year. Most web hosting companies, will handle the registration process for you, but make sure that you are properly listed as the owner of the domain when it is registered.

If you have registered a domain name for a specific period, make sure you renew it in time. You can be surprised at the number of cases, where site owners have let a domain name slip by if they have not renewed in time.

How to use expired domains:

Did you know you can use expired domains to skyrocket your traffic. Let me tell you about expired domains first. Thousands of webmasters invest time, effort and money to promote their site and build up traffic. Many of them then lose interest and move on, leaving their site active. That means that although they still own the domain, they’re not actively promoting it.

All the automatic marketing systems they’ve put in place are still bringing in traffic. The site runs itself. Now, at some point the ownership of those domains is going to expire. If you snap up those domains once they come back onto the market, you’ve got a pre-built stream of customers. You can either rebuild the site, or redirect the traffic to your domain. You could set up an affiliate program get paid for users someone else paid for.

It’s that easy.

Websites such as www.expiredtraffic.com or www.deleteddomains.com are doing great job for expired domains. They actually do all the legwork and let you reap all the rewards. Even you can back-order a specific domain name also.

Do be careful when using other sites though. There are some swindlers out there that will sell you subscriptions, provide you with outdated lists, take your money and keep the good domains for themselves.

There are tons of options, and lots of easy ways to make lots of money with very little effort. Opportunities like these are everywhere. All we need a strong determination to succeed, and a good mentor.

By Raamakant S.

Do you know what is the most important question among most internet marketers specially newbie’s. It’s “How to get highly targeted visitors to there site?” Believe me, I know it because I received this question from my subscribers almost daily.

Well, earlier when I started my internet business I also faced this problem. I tried safe-lists, I bought so called guaranteed visitors, even I blast my ad to 10 million (Yes, you are right. It’s 10 million) sites but couldn’t make a single sale.

Than I changed my strategies and get this problem solved by finding a right solution, and that is “Pay Per Click Advertising”. Pay Per Click Advertising is a great solution for traffic worries which directs a highly targeted traffic to my site. Yesterday only I got around 280 visitors and I made 24 sales.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are pros and cons. Where there are flowers there are thorns also. what you have to do is to protect yourself from thorns and let only the fragrance touch your inner sense. I am going to tell you advantages the Pay Per Click Advertising.

One of the greatest advantages of PPC is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

Now came the very point in your mind that what is bad about Pay Per Click Advertising. The downside is that PPC is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 10000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

Since when you are doing the business for earning money and you are losing a heavy part of it then you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

The only way to assess your success in this field is monitoring, not only monitoring but careful monitoring. You can easily analyze it by visitor behavior which can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and pay-per-click campaign is a must for this.

By Raamakant S.

Yesterday I received a nice email in my inbox, I read that short and interesting email, it was like 5 to 6 lines max, at the end was a link which I was asked to click on. I did exactly that. I wait for about 1 minute but no page downloaded. I think my Internet connection gets down so I checked it but it was perfect.

I refresh the page many times but results were same. I read all other mails and did my routine work. In evening suddenly I remember that mail. Since it was so Interesting, I again read it and click on the link but this time also same results appears. I finally give up and delete that mail.

This whole episode left a question in my mind that why people don’t choose their web host wisely. In fact it’s the most vital part of Internet business.

A web host is the first important step towards building our Internet business. You can get cheap or even free hosting services but I don’t prefer free hosting for commercial sites. Your users are going to get blasted with annoying pop-ups every time they surf to your page, it’s going to be impossible to get a decent position in a search engine, and you don’t even get a real business URL. No one’s going to remember your web address if they have to type www.myfreehost.com/my_site.

So the question is what points we should consider before select our web host.

1. Space: It’s the first point to consider that how much space your host is providing to you. If you have one or two page website with no downloads, it’s not an important point but if you are planning to go for resale right product, you need at least 100 MB space. Most good web host provide minimum 1 GB space to their clients.

2. Bandwidth: It’s the most important part to check. Did you know that sites with high downloads causes many people to go over budget on bandwidth and lose their host? Sometimes they have to pay fees up to hundreds of dollars. It’s essential to check before buying any hosting services. Most good host provides 25 to 50 GB Bandwidth.

3. Support System: It’s also key point. If you get stuck at any point, how long does it take to get support? Do they provide 24/7 phone support.

Some Additional features we must check:

• How many POP email account they are providing?
• How many database they are providing?
• Do they have Web based e-mail?
• Do they have Anti-Spam and Anti-Virus filters?
• Can you Password Protected your directories?
• Do they take regular backup in case of server get crashed?
• Do they have money-back Guarantee, if you don’t like their services?
• Do they support Perl, PHP, Crontab and Secure Server Layer? (You don’t require these facilities in beginning but after some time you need it.)

I personally trust “Ultimate Web Hosting Services” for my hosting needs. They have all features that a professional host must have. The must to tell feature of this hosting service is that it gives one hour response guarantee but usually I get response in 5-10 minutes. I prefer this hosting service just because of its speedy response and its tons of superb qualities. You can try their services at http://www.ultimatewebhostingservices.com/

I am not saying that they are the best. There may be other companies that have even better services but in terms of their prices they are the best.

So whatever host you choose you must consider these points so you never get in trouble.

By Raamakant S.

Just finished check my email. Nothing new, three payment notification emails from PayPal, two new ClickBank sales, one new prospect in membership site I’m promoting and one mail from a frustrated marketer “I’ve been doing Internet marketing for last 3 years, I’ve joined so many programs. I max out my credit card but haven’t made a dime yet.”

I receive this type of mails daily and always wonder why people don’t earn money through Internet. In fact it’s the easiest way to make money. I think there may be two reasons behind it.

1. People are not willing to learn.

People don’t want to learn. A research shows that 97% people think that they are smarter than others and they need not to learn new things. I’m not saying that they are wrong. Off course they are expert in their field but when it comes to other field or say Internet marketing they are zero. They don’t know anything about it so they should learn first.

You may ask what about the rest 3%. Well these 3% people don’t think they are smarter (they are actually smartest) and they try to learn from everyone. That’s why these 3% people are having 97% wealth of the world.

2. Internet is filled with hypes.

The second reason is that internet is filled with hypes. There are thousands of companies and marketers, who want only your money. They don’t care about you and usually don’t deliver what they promised. When somebody tries to learn from them, he ends up with an exhausted credit card and a belief that “There is no money in Internet Marketing”

So the real question is what you should do to get succeed. In one line “Learn everything from a reliable source and implement that strategies in your business.

There is a shocking fact “successful internet marketers don’t try to sale anything to anybody”.

“What, how will they earn money if they don’t sale” you may ask. Well first they gain trust of people and than simply recommend some product. The best way to gain trust is give them some valuable gift. It may be a mini-course, a short report or some kind of software. You too can do it.

• I don’t have enough knowledge to create a mini-course or report.
• I don’t have any software to giveaway.
• I am not so famous why people will trust me.
• I can’t do it because I am too young or too old.
• I missed the right time to enter in Internet marketing.

You may sound like this but there is always a way around what-ever the excuse is. When these famous marketers started, nobody knows them. Today we have a marketer who earned millions in just 19 years of age. So don’t forget “There is always a way.”

So here is a short and simple way to get success:

1. Join list of 5-6 well-known marketers.

The first step is very important. Join mailing list of 5-6 famous marketers and learn what they teach you. If you learn carefully, you’ll come to know that things are always same, the only difference is way of presentation. When you join some e-courses from famous marketers, you’ll have enough data to compile your own course. I’m not saying that you just copy their course. Grab an Idea from their course and make yours.

2. Search for free software you can giveaway.

You can find thousands of software, ebooks for free online. Just get a few good software or ebooks to offer as incentives to people.

I’ve just discovered breakthrough money-making software. This software generate sale and automatically deliver products just by giving away for free. Get your copy of this amazing software at no cost here: http://www.ultimatemoneytyphoon.com/umt/
Now offer your mini e-course, report or software to people and gain their trust. Once you have their trust, you can recommend them new products and earn over and over again. Again don’t try to sell anything to anybody, just give them your recommendation.

By: Raamakant S.

I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. I thought probably I am the luckiest guy in the world. I have a gorgeous wife, a cute doll (my daughter). I have money and time to enjoy life, and I don’t need to worry about my future. Suddenly I remember those days when I started Internet marketing.

I can’t forget those worst days when I used to work 16 hours a day. I come from my JOB (Just Over Broke) and started working on my computer till 4 o’clock in morning. I had dark circle under my eyes. I had no time for friends, family and even for my love. I did every thing I read and almost exhausted my Credit Card but I couldn’t make money.

It happens with almost every newbie’s. So the question here “what is the secret of Success in Internet marketing”? The answer is your own OPT-IN LIST and Targeted visitors on your website.

OPT-IN LIST:
You’ve probably heard about “The List” many times. This is the only fact that there is nothing more valuable in your online business than your email list. EVERYTHING you do online should grow your list, even if it’s one person at a time.

Think about it… if you’ve got a list, you can send valuable content, and then create lots of product offers as time goes on. But if you DON’T have a list… it doesn’t matter how many offers you create, because NOBODY will see them.

A Proven Fact:
A very crucial element of online marketing is a proven fact that people are likely to do business with those they trust. The best online ways of building trust with a prospect is through e-mail marketing. Give your prospect something valuable and gain there trust.

5 Ways to Boost Your Website Traffic for free.

01. JV Partnership: You’ve probably heard about Joint Ventures before. They are one of my biggest sources of traffic. Initially it’s hard to find JV Partners especially big names because nobody knows you so start with smaller marketers. Don’t forget to keep a list of everybody you have had a successful JV with. They know you and they like to work with you in the future.

02. Write Articles and submit to article directories: Writing articles and submit to article directories is another great method to attract tons of visitors. It takes little time and builds your credibility all over the web. It improves your site’s search engine ranking because of link back to your site.

03. Forums: Forums are the best place to drive targeted Visitors to Your Website. You can also increase your marketing knowledge, make joint ventures and get quick help by joining some marketing forums. If you’re serious about building your online business, it’s must. Be sure to check out the rules of forum before any posting.

04. Viral Tools: Viral e-books and reports can drive massive traffic that you can’t imagine. Why? Because it’s VIRAL. Your reader can customize the book with there affiliate links and giveaway for free. That’s why it spread like a virus all over the net and send traffic to your site.

05. Link exchange: Link exchange is permanent source of traffic infact it gives you double benefits. You get the traffic from your link on other people’s site and at the same time it pushes up the ranking of your site on search engine.

Pay per Click Search engine is also a good way to get instant and targeted visitors but it’s not free. You need to do a lot of homework and make a huge list of relevant keywords before starting or you may burn your hands.

Download my latest Report “Amazing Traffic Formula”. How to get a flood of Targeted Visitors to Your Website and build your own opt-in Subscriber List… At NO COST!!
http://www.ecomsecrets.com/amazingtrafficformula/aatf.htm
Free Rebrand and Redistribution Rights Included.

Some Hype you should avoid:

A. Guaranteed 10000 Visitors for $….

You have seen it every where on net. When you buy a package you will come to know that you haven’t made a single sale by the time the package runs out. The reason behind it is that they show your site in a small pop-up window and pop-ups are not much effective. The other reason is your site shown in front of untargeted people who are not interested in your product.

B. Blast your ad to over 10 million sites….

There was a time when it really worked but it’s no longer true. There are so many automatic submitters these days and there’s very little chance anyone will ever see your ads.

C. Send your ad to 10million email address….

This type of Marketing Are Now Considered SPAM! And if you are reported for SPAM, you can lose your ISP, website, e-mail account, and much more!

D. Guaranteed Search engine ranking….

Top placement on search engines is a hard task and requires lots of money and time. There are millions of websites across the internet and everyone wants a top search engine ranking. If you are not in Top 20 for your keyword you’ll not be getting many visitors.

E. Just Push one Button and get 1000 visitors a day type Software….

Internet is filled with this hype “Targeted traffic at the push of a button”. They show your site at autosurf traffic exchange programs where everybody uses this type of software to gain credits and nobody actually sees your site.